Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.
The Brewbound team and leaders from Dogfish Head, New Belgium and Bell’s will do something refreshingly novel: talk about beer (no, not hard seltzer).
The National Beer Wholesalers Association will require attendees of its annual convention and trade show to provide proof of vaccination against COVID-19 or a negative test before entering the event, scheduled to take place October 3-6 in Las Vegas.
Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
Businesses may have to prepare for less frequent on-premise visits this fall, as consumers are becoming increasingly more wary of visiting bars and restaurants with rising COVID-19 cases, according to a study released yesterday by investment banking and financial services firm Jefferies.
An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.
Generation Z consumers are coming of age, and the next Brew Talks meet up will explore marketing strategies to speak to this new generation of drinkers. Brewbound’s Brew Talks meetup series will return with a live and in-person event from 1-4 p.m. MT on Thursday, September 9, at Herman’s Hideaway.
A false marketing suit against Anheuser-Busch InBev (A-B) and its Miami-based Veza Sur brand was dismissed by a U.S. district court judge in Miami last week, which included a district court judge referring to the definition of a craft brewery as “a subjective term,” according to Law360.
Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.
Oklahoma City’s COOP Ale Works made a splash in March with the reveal of its partnership with fast-food chain Sonic Drive-In to create a hard seltzer brand based on popular flavors such as Cherry Limeade and Ocean Water.
In Deschutes’ home state, Fresh Squeezed is just its fourth best-selling brand, trailing Mirror Pond, Black Butte, and its seasonal program, according to VP of sales and marketing Neal Stewart. And that presents both a unique challenge and an opportunity.
Minneapolis-headquartered Indeed Brewing has struggled with internal bias against female employees and fostered an “‘us vs. them’ mentality” between leadership and rank-and-file staff, according to the findings of an external HR investigation the company published on its website last week.
Just in time for Saturday’s college football kickoff, Deschutes Brewery has signed a multi-year deal to become the “Official Craft Beer of the Pac-12 Conference.”